Promote With Directions
Except for the hoopla surrounding a big giveaway, SMBs tend to overlook the benefits of a well planned ongoing promotional strategy. Promotion includes a variety of activities. Certainly contests and giveaways are components of a good strategy, however playing an active role in industry blogs and forums, issuing product or staff related press announcements and positioning yourself as an expert available for interviews can be of substantial benefit.
While tooting your own horn might seem self aggrandizing toot every chance you get - just make it sound authoritative! With Directions works with you to identify expertise and opportunities to get(and keep) your name in front of the eyes of customers and opinion leaders. Promotion and publicity often depends on momentum. We continually track your progress and success so you can take advantage of each burst of momentum.